Ecommerce consultant for Indian D2C and FMCG brands.
Amogh Sachdev is an ecommerce, D2C and quick-commerce consultant based in Noida, Delhi NCR. I connect marketplace operations, Blinkit and Zepto expansion, pricing, inventory and performance marketing into one accountable growth system measured on contribution margin.
Marketplace + Q-commerce
Amazon, Flipkart, Blinkit, Zepto, Instamart
Measured on CM2
Contribution margin, not reported ROAS
Noida · Delhi NCR
Working with brands across India
Best fit: established or launch-ready consumer brands that need hands-on strategy and execution, not a deck.
In short
Amogh Sachdev is a D2C, ecommerce and quick-commerce consultant based in Noida, Delhi NCR, working with Indian consumer and FMCG brands. Engagements cover Amazon and Flipkart marketplace operations, Blinkit, Zepto and Instamart expansion, pricing and unit economics, and performance marketing — measured on contribution margin (CM2) rather than reported ROAS. Typical engagement: a two-week diagnostic followed by a 90-day execution plan run in a weekly operating cadence with the brand’s own team.
Most stalled brands are stuck on one of four things
Growth without contribution margin
Revenue climbs, CM2 does not. Discounting, platform commissions and returns quietly absorb every incremental rupee.
Ad spend masking weak listings
Paid traffic is carrying conversion that content, pricing and reviews should be carrying. Pause the spend and the category rank disappears.
Stock-outs and stranded inventory
Hero SKUs go out of stock in the weeks that matter while slow movers sit in FBA and dark stores absorbing storage fees.
Channel expansion without a sequence
Marketplace, quick commerce and D2C launched in parallel, competing on price, cannibalising each other and diluting the team.
Expertise
Strategy and execution across Amazon, Flipkart, Blinkit, Zepto and owned D2C — built around contribution margin, inventory discipline and profitable scale.
D2C Growth Strategy
Pricing, bundle architecture, retention and the contribution-margin model that decides where the next rupee of spend goes.
Read the approachMarketplace Operations
Amazon and Flipkart catalog, buy-box, replenishment and advertising run as one operating rhythm rather than three teams.
Read the approachQuick-Commerce Expansion
Assortment, pack architecture, dark-store clustering and margin engineering for Blinkit, Zepto and Instamart.
Read the approachPerformance & Unit Economics
Account structure, creative cadence and measurement tied to payback and CM2 instead of platform-reported ROAS.
Read the approachThe commerce operating system
Four stages, each with its own deliverable and decision cadence.
- 01
Diagnose
Two weeks inside the numbers: channel P&L, SKU-level contribution, ad structure, inventory cover and listing quality. Output is a ranked list of what is actually costing money.
- 02
Prioritise
Each fix is sized by rupee impact and time to effect, then sequenced into a 90-day plan with named owners and a single metric per workstream.
- 03
Execute
Weekly operating review with your team. Catalog, pricing, ads and replenishment change in a controlled order so the effect of each is measurable.
- 04
Compound
Monthly business review on cohort economics and channel mix, converting the working sequence into your team's standing cadence.
Verified outcomes
Client engagements are covered by confidentiality. Case studies are published here only once the client approves the write-up and the numbers can be traced to a named measurement source — platform reports, the brand's own P&L, or an analytics export.
How results are sourcedWhy me
I have spent the last thirteen years inside Indian commerce — on catalogs, on ad accounts, on replenishment calls at 11pm before a sale event. I run SW Cybernetics, and most of my work is with founders who already have product-market fit and a channel mix that has outgrown the way it is being managed.
I am not a retainer that sends a monthly deck. I work in the same sheet as your team, in a weekly cadence, on a short list of things that move contribution margin. When a channel is not worth the effort, I say so.
Insights
All insights →Unit economics
The D2C unit economics formula every founder should memorise
Related: D2C Growth Strategy
Tool
D2C unit economics calculator — CM1, CM2, payback and LTV/CAC
Related: Performance & Unit Economics
Quick commerce
Quick-commerce strategy for FMCG brands: Blinkit, Zepto & Instamart
Related: Quick-Commerce Expansion
Common questions
- What does a D2C and ecommerce consultant actually do?
- I work inside the numbers with your team: channel P&L and SKU-level contribution, catalog and listing quality, ad account structure, pricing and inventory cover. The output is a ranked list of what is costing money, a 90-day sequence to fix it, and a weekly operating review to keep it on track.
- Which channels do you cover?
- Amazon and Flipkart marketplaces, quick commerce on Blinkit, Zepto and Instamart, and owned D2C on Shopify. Performance marketing across Amazon Ads, Flipkart PLA and paid social is covered as part of the same plan rather than separately.
- Where are you based, and do you work with brands outside Delhi NCR?
- I am based in Noida, Delhi NCR, and work with Indian brands nationwide — Mumbai, Bengaluru, Hyderabad, Chennai and Pune included. Engagements run remotely with on-site sessions where the work needs them.
- What size of brand is a good fit?
- Established or launch-ready consumer brands that already have product-market fit and a channel mix that has outgrown the way it is managed. Pre-launch brands are a fit when the work is go-to-market sequencing and pricing rather than scaling spend.
- How much does an ecommerce consultant cost in India?
- Engagements run as a fixed-fee two-week diagnostic followed by a monthly retainer for the execution quarter, priced on how many channels are in scope. I quote one number on the first call once channel mix, SKU count and monthly media spend are known — and say so if the work will not pay for itself.
- How do you measure success?
- Contribution margin after ads and fulfilment (CM2), payback period and LTV:CAC — not platform-reported ROAS. Every workstream carries one metric and a named owner.
Bring the numbers. Leave with the next 90 days.
A 45-minute working call. Share your P&L lines, channel split and inventory position — you leave with a prioritised 90-day sequence, the metric each action moves, and an honest read on whether you need outside help at all.
Book a Strategy CallTypical reply within one business day.